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8. Onomatopoeia: A brand can express itself in an onomatopoeic manner and those who match the letters with the word are the best. Since many years the favourite among Swedes is the “mums-mums”, a light foamy chocolate with a typography that has been well used for this type of product.

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Apple iPhone 4

I sat here, wondering what could be next on my blog. A friend left me a message, asking me if he can have my iPhone’s box, because he wanted to sell his iPhone and he already lost his box; without the box, likely his phone would never be good to go. Ok, I figure, why not talk about iPhone’s?

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