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Posts Tagged ‘Packaging’

Any brand owner can make a new convenience for hot-fill and retort applications such as soup, nutritional beverages, coffee, and tea with the new released 40-mm Ideal Closure from Crown Closures Americas. Compatible with plastic or glass containers, the Ideal Closure delivers a better performance, easier opening, and brand differentiation on the retail shelf.

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Nick Menna, owner of Nicholas Enterprises, launches a new liqueur imported from France called Cotton Candy Liqueur. He called his longtime design firm Flowdesign to help develop the look and identity of this exciting new spirit. (Cotton Candy Liqueur is a subtle blend of ultra premium French vodka with ripples of cotton candy natural flavors that is great on the rocks or as a mixer.)

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Closure Scoop

Weatherchem’s MegaFlap closure features an integrated scoop. The closure system is designed for large package applications that are large, big, sometimes heavy and hard to handle. Potential packaging applications include nutraceutical powders, snacks, lawn care, pet foods, or ice melt.

The scoop clips onto the inside of the lid, which gives consumers with a simple way to store the scoop with the powder. Weatherchem notes that this storage method can provide brand owners and retailers a cleaner and more modern look than scoops stored outside the primary package. The closure also has a high gloss finish and can be custom made for further shelf impact.

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Take a look at the Ben & Jerry’s packaging and production process: this is the story of how the best of green intentions can go back. Many customers get frustrated by how slowly many companies respond to new developments: Why can’t we have biodegradable plastic bags everywhere? When are we going to have plugs for electric cars so they’re really convenient to charge?

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The more colors you use for your packaging colors, the less serious the product – a simple combination of two colors can look more elegant and classy, depending on the type of decoration of course.

White Packaging: it is safe, basic, unadventurous and conservative, but a good choice where you want to create the impression of cleanliness, purity, efficiency or simplicity.

Black Packaging: Black is the color of power, authority and control. It makes products appear heavier and more expensive and transmits a higher perceived value. Black adds a degree of mystery and intimidation on one hand and elegance and class on the other.

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1- Take advantage of early ideas: You can draft some initial ideas to get a whole visual of your product in the end. Compare your rough draft to some of the competitors’ packaging to identify the current trend.

2- Think of “Less is more”: Make sure the packaging performs what is necessary, nothing more. Custom packaging can be expensive and if it serves no purpose, a waste of marketing budget.

3- Know your audience: Knowing the target market for your product, including identifying their expectations for it. Investigating the end users will help determine the most effective and eye-catching packaging.

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Branding companies always do thorough researches about their client’s packaging and hire talented designers for making the concepts. They know that many consumers are impressed by the product’s appearance. I’ve learned that creative packaging has become a type of advertising for a product to stay in customers’ minds quickly.

Beverage sales are not any exception.

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