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Posts Tagged ‘packaging design’

Anna’s Thins just got their packagings’ new look – a bold new logo and bright colors – for the cookies‘ distinctive flavors – Ginger Thins, Almond Thins, Orange Thins, and Chocolate Mint Thins.

In Stockholm (Sweden) 1920s, with their mother’s recipe, Anna Karisson and her sister opened a small bakery to sell ginger cookie. Today Anna’s Thins has sold for more than 1 billion around the world. To increase the brand’s shelf to its broader audience, Anna’s Thins brand owner Lotus Bakeries partnered with design firm Turner Duckworth. The new design has revitalized the brand and targeted to the North American market.

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4. Brand identity (Letter): It’s good to own a word (e.g. Absolut), but to own a letter is extremely better. Kelloggs is one of the examples, having a success story with its low-cal cereal “Special K”. My favorite is, the Norwegian Brewery Hansa who uses the letter “H” in a very powerful manner.

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