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Posts Tagged ‘Packaging and labeling’

Moët & Chandon launches the new Golden Premium Jeroboam’s Impérial bottle in limited-edition packaging that customers can personalize by signing it with a specially crafted pen. Thus, they can have a unique souvenir that recalls us to other bottles Moët & Chandon has created for almost 300 years for special event, such as the crowning of Queen Elizabeth II to the wedding of Grace of Monaco. This is merely another level of luxury. (more…)

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8. Onomatopoeia: A brand can express itself in an onomatopoeic manner and those who match the letters with the word are the best. Since many years the favourite among Swedes is the “mums-mums”, a light foamy chocolate with a typography that has been well used for this type of product.

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1- Take advantage of early ideas: You can draft some initial ideas to get a whole visual of your product in the end. Compare your rough draft to some of the competitors’ packaging to identify the current trend.

2- Think of “Less is more”: Make sure the packaging performs what is necessary, nothing more. Custom packaging can be expensive and if it serves no purpose, a waste of marketing budget.

3- Know your audience: Knowing the target market for your product, including identifying their expectations for it. Investigating the end users will help determine the most effective and eye-catching packaging.

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Branding companies always do thorough researches about their client’s packaging and hire talented designers for making the concepts. They know that many consumers are impressed by the product’s appearance. I’ve learned that creative packaging has become a type of advertising for a product to stay in customers’ minds quickly.

Beverage sales are not any exception.

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Charles  Chocolate

Customers will definitely be happy to put their hands in their pockets for something that looks simple and artistic as opposed to confused and overly designed. This purchase-for-appearance thing only works the first time around, though, because the second purchase will be based on taste – this is quality that matters.

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Brochure

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The new Beats (or Beats Studio, Monster Beats, for higher value versions, respectively) by Dr. Dre Headphones has become a fresh blend of music and fashion for the last two years. Check out numbers of music videos from Lady Gaga, Justin Bieber, Far East Movement, Eminem, LMFAO, and so on, they appear every minute. Those artists are rising icons of the music industry, and fans are looking up on what they are wearing on TV. Yes, I’m still talking about the Beats by Dr. Dre. Wait, no, this blog won’t become another ad for this product.

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