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Posts Tagged ‘green’

Take a look at the Ben & Jerry’s packaging and production process: this is the story of how the best of green intentions can go back. Many customers get frustrated by how slowly many companies respond to new developments: Why can’t we have biodegradable plastic bags everywhere? When are we going to have plugs for electric cars so they’re really convenient to charge?

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The more colors you use for your packaging colors, the less serious the product – a simple combination of two colors can look more elegant and classy, depending on the type of decoration of course.

White Packaging: it is safe, basic, unadventurous and conservative, but a good choice where you want to create the impression of cleanliness, purity, efficiency or simplicity.

Black Packaging: Black is the color of power, authority and control. It makes products appear heavier and more expensive and transmits a higher perceived value. Black adds a degree of mystery and intimidation on one hand and elegance and class on the other.

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