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Posts Tagged ‘Graphic design’

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4. Brand identity (Letter): It’s good to own a word (e.g. Absolut), but to own a letter is extremely better. Kelloggs is one of the examples, having a success story with its low-cal cereal “Special K”. My favorite is, the Norwegian Brewery Hansa who uses the letter “H” in a very powerful manner.

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Charles  Chocolate

Customers will definitely be happy to put their hands in their pockets for something that looks simple and artistic as opposed to confused and overly designed. This purchase-for-appearance thing only works the first time around, though, because the second purchase will be based on taste – this is quality that matters.

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